{"id":1260,"date":"2025-03-12T00:08:00","date_gmt":"2025-03-12T00:08:00","guid":{"rendered":"https:\/\/altruist.com\/?p=1260"},"modified":"2025-11-05T17:52:47","modified_gmt":"2025-11-05T17:52:47","slug":"new-altruist-cbo-rich-rao","status":"publish","type":"post","link":"https:\/\/altruist.com\/news\/new-altruist-cbo-rich-rao\/","title":{"rendered":"Why I joined Altruist: New CBO Rich Rao on innovation, scale, and customer value"},"content":{"rendered":"<p class=\"wp-block-paragraph \" style=\"\">We&#8217;re excited to announce that Rich Rao has joined Altruist as our Chief Business Officer. With a career spanning engineering, software, and go-to-market leadership, Rich brings a wealth of experience from some of the world&#8217;s most transformative technology companies. In his new role, Rich will oversee Marketing, Sales, Support, and Partnerships.<\/p>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-210fd980 wp-block-columns-is-layout-flex is-stacked-on-mobile\" style=\"border-radius:0px;border-top-color:#000000;border-top-width:2px;padding-top:var(--wp--preset--spacing--800);margin:var(--wp--preset--spacing--1200) 0;--columns:2\" data-columns=\"2\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading has-headline-4-font-size\" style=\"font-style:normal;font-weight:900\" id=\"innovation-and-go-to-market-excellence\">Innovation and go-to-market excellence<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"wp-block-paragraph has-paragraph-1-font-size\" style=\"letter-spacing:-1px\">At Dell, Rich spent the first part of his career engineering products before shifting to focus on go-to-market leadership.<\/p>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding:var(--wp--preset--spacing--600) 0\">\n<h3 class=\"wp-block-heading has-headline-5-font-size\" style=\"letter-spacing:-2px\" id=\"e2809cmy-team-in-both-product-and-go-to-market-helps-give-me-perspective-on-both-how-to-build-customer-centric-technology-and-maximize-the-customer-impact-of-a-product-c2a0c2a0\"> &ldquo;My team in both product and go-to-market helps give me perspective on both how to build customer-centric technology and maximize the customer impact of a product.&nbsp;&nbsp;&#8220;<\/h3>\n<\/div>\n\n\n<p class=\"wp-block-paragraph has-paragraph-1-font-size\" style=\"\">A builder at heart, Rich notes, &#8220;I&rsquo;ve spent my career working at companies that were unafraid to do and try hard things. I feel lucky to have spent time at generational companies during current inflection point moments where fast-paced innovation was a requirement&rdquo;<\/p>\n\n\n<p class=\"wp-block-paragraph has-paragraph-1-font-size\" style=\"\">At Google, he played a key role in scaling the Workspace suite from $10 million to $1 billion. Later, at Facebook, he helped expand the digital advertising business from $20 billion to $50 billion in annual revenue. At Altruist, with a $10T RIA market that&rsquo;s ripe for disruption, he&rsquo;ll have an equally large opportunity for impact.<\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-210fd980 wp-block-columns-is-layout-flex is-stacked-on-mobile\" style=\"border-radius:0px;border-top-color:#000000;border-top-width:2px;padding-top:var(--wp--preset--spacing--800);margin:var(--wp--preset--spacing--1200) 0;--columns:2\" data-columns=\"2\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading has-headline-4-font-size\" style=\"font-style:normal;font-weight:900\" id=\"connecting-company-potential-to-customer-value\">Connecting company potential to customer value<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"wp-block-paragraph has-paragraph-1-font-size\" style=\"letter-spacing:-1px\">Rich thrives at the intersection of innovation and customer success. &#8220;My passion is connecting a company&rsquo;s potential with the creation of customer value,&rdquo; he notes.<\/p>\n\n\n<p class=\"wp-block-paragraph has-paragraph-1-font-size\" style=\"letter-spacing:-1px\">That&rsquo;s exactly what excites him about joining Altruist at this critical moment. &#8220;Fintech is still early in the game,&rdquo; he says. <\/p>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding:var(--wp--preset--spacing--600) 0\">\n<h3 class=\"wp-block-heading has-headline-5-font-size\" style=\"letter-spacing:-2px\" id=\"e2809ctheree28099s-so-much-room-to-innovate-and-the-big-question-is-what-can-technology-enable-that-wasne28099t-possible-beforec2a0-we-have-the-opportunity-to-create-a-better-more-effic\">&ldquo;There&rsquo;s so much room to innovate, and the big question is: What can technology enable that wasn&rsquo;t possible before?&nbsp; We have the opportunity to create a better, more efficient, and delightful method of operating an advisory business.&#8221;<\/h3>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"\"><\/h3>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-210fd980 wp-block-columns-is-layout-flex is-stacked-on-mobile\" style=\"border-radius:0px;border-top-color:#000000;border-top-width:2px;padding-top:var(--wp--preset--spacing--800);margin:var(--wp--preset--spacing--1200) 0;--columns:2\" data-columns=\"2\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading has-headline-4-font-size\" style=\"font-style:normal;font-weight:900\" id=\"why-altruist\">Why Altruist?<\/h2>\n\n\n<p class=\"wp-block-paragraph \" style=\"\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"wp-block-paragraph has-paragraph-1-font-size\" style=\"letter-spacing:-1px\">Rich had the opportunity to remain in executive roles at Fortune 500 companies, but he actively chose to join Altruist. &#8220;I could have stayed on a more traditional path, but Altruist is such a rare opportunity,&rdquo; he says. &ldquo;I wanted to share my learnings with a high-potential team to help create something iconic.&#8221;&nbsp;<\/p>\n\n\n<p class=\"wp-block-paragraph \" style=\"\">For independent financial advisors, that means helping them grow and deliver exceptional client experiences without getting buried in the operational complexity of running their business. For end clients, it&rsquo;s simpler: better financial outcomes.<\/p>\n\n\n<p class=\"wp-block-paragraph has-paragraph-1-font-size\" style=\"letter-spacing:-1px\">We&rsquo;re thrilled to welcome Rich to the team and look forward to his leadership as Altruist redefines what&rsquo;s possible for the RIA industry.<\/p>\n\n\n<p class=\"wp-block-paragraph has-paragraph-1-font-size\" style=\"letter-spacing:-1px\"><\/p>\n<\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph \" style=\"\"><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"\"><\/h3>\n\n\n<p class=\"wp-block-paragraph \" style=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rich Rao joins Altruist as CBO to drive innovation and customer value, leveraging his experience from Google and Facebook to revolutionize the RIA market.<\/p>\n","protected":false},"author":22,"featured_media":2413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_custom_page_spacing":"","_custom_nav_style":"","_hide_navigation":false,"_hide_footer":false,"_article_types":"article","footnotes":""},"categories":[79,82],"tags":[32,84],"class_list":["post-1260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-insights","tag-industry","tag-press-room"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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