{"id":4081,"date":"2025-07-28T15:33:13","date_gmt":"2025-07-28T15:33:13","guid":{"rendered":"https:\/\/altruist.com\/?p=4081"},"modified":"2025-11-05T17:45:10","modified_gmt":"2025-11-05T17:45:10","slug":"altruist-one","status":"publish","type":"post","link":"https:\/\/altruist.com\/products\/altruist-one\/","title":{"rendered":"Introducing Altruist One: The custodian pricing model, reimagined"},"content":{"rendered":"
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Today, I’m thrilled to announce the launch of Altruist One, our first-ever subscription product designed specifically for financial advisors who want to offer their clients enhanced features and higher yields within a transparent pricing model.<\/p>\n\n\n

Building on Our Simply Better Pricing<\/em> Philosophy<\/h2>\n\n\n

Last year, we launched our Simply Better Pricing initiative. With your feedback, we completely redesigned our fee structure, eliminating over 50 line items and establishing industry-leading pricing across the board. This will not change.<\/p>\n\n\n

With Altruist One, we’re taking the next big step in our journey to make financial advice better, more affordable, and accessible to everyone, by giving advisors more options around pricing. <\/p>\n\n\n

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What is Altruist One?<\/h2>\n\n\n

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Altruist One is a simple, transparent subscription, bundling a selection of our best offerings—including enhanced cash yields, discounts on our Model Marketplace, and everything in our Tax Management suite—all for 0.01% (1 basis point) per month, per household. The fee can be passed through to clients or absorbed by your firm, and you can cancel at any time. With Altruist One, you can choose which of your clients will benefit from these enhanced features without committing your entire business to a single pricing model. <\/p>\n<\/div>\n<\/div>\n\n\n

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Why We Created Altruist One<\/h2>\n\n\n

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“Custodians have to get paid somehow. When we don’t pay a custody fee outright, they have to steer us into their profit centers. The more effectively we avoid them for our clients, the more aggressively they have to create friction or push us in. This is why I’ve advocated for custody fees for so many years. They’re going to get the revenue either way because they have to run a business. We choose how aligned we want the business model to be.”<\/p>\n\n\n

–Michael Kitces<\/p>\n\n\n

The industry has traditionally forced advisory firms into difficult decisions between minimal yields on cash or high minimums with proprietary products. At Altruist, we strongly believe advisors shouldn’t have to make these compromises. <\/p>\n\n\n

That’s why we created Altruist One.<\/p>\n<\/div>\n<\/div>\n\n\n

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What’s Included with Altruist One<\/h2>\n\n\n

Your subscription includes:<\/p>\n<\/div>\n\n\n\n

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